Ayanika attracts the fast-growing young, aspirational, first-time diamond buyer segment.

Retailers who keep Ayanika see:

✔ Higher walk-ins driven by accessible luxury pieces

✔ Younger customers entering the store (“New generation audience”)

✔ More impulse purchases because of lower price thresholds

✔ A fresher, modern brand perception inside the store

Why it matters:

Stores that don’t appeal to the 18–40 segment will slowly lose future business. Ayanika makes your store instantly relevant to them.

Ayanika is a profit engine for retailers.

✔ Small investment → Large display impact

✔ Low holding cost → Higher rotation

✔ Retail margins are significantly stronger than natural diamonds

✔  new designs → frequent conversion opportunities

Why it matters:

Most retailers earn more net profit from 40 LGD pieces than from 5 natural-diamond solitaires. This is high ROI retailing.

Retailers can maintain a lean, efficient inventory:

✔ Small sample display

✔ Customizations made as needed

✔ Replenishment available quickly

✔ No dead stock

✔ Exchange options to reduce stock risk

Why it matters:

Retailers avoid the biggest problem in jewellery: blocked capital.

Ayanika becomes a capital-light, fast-moving category inside the store.

Ayanika is not positioned as a catalogue brand — but as a consumer-facing aspirational brand.

✔ Brand ambassador (Samaira) → celebrity pull

✔ Social media presence → customers already aware

✔ High-quality imagery & reels → boosts store online presence

✔ Co-branded marketing → gives retailer premium identity

Why it matters:

Customers walk in asking for Ayanika, not just “LGD pendants.”

Retailers who adopt LGD early will dominate the category later.

Ayanika gives them:

✔ A future-forward product line

✔ Modern display materials

✔ Premium branding for their store

✔ Digital creatives for TV/tablet inside the shop

✔ Trend-led designs customers already see on Instagram

Why it matters:
Ayanika instantly refreshes the store image and positions the retailer as a trendsetter — not a follower.

Ayanika is not just an “add-on counter.” It becomes a sales multiplier. A customer who enters for an Ayanika LGD pendant often ends up buying:

✔ A gold chain

✔ A silver accessory

✔ A men’s bracelet

✔ Even natural diamond jewellery

Why it matters:

Walk-ins generated by Ayanika increase revenue across ALL categories.

Ayanika gives retail partners:

✔ Co-branded posts

✔ Reels

✔ WhatsApp templates

✔ Stories

✔ Campaign creatives

✔ Influencer collaboration options

This helps retailers:

✔ Increase digital visibility

✔ Build credibility online

✔ Look like a high-end, trending brand

✔ Gain more organic inquiries

Why it matters:

Most retailers struggle with content — Ayanika solves that pain fully.

Retail staff often don’t know how to sell LGD. Ayanika solves it with:

✔ Digital training

✔ Knowledge based Video modules

✔ Sales scripts

✔ Objection-handling techniques

✔ Cross-sell recommendations

✔ WhatsApp-accessible learning

Why it matters:

Well-trained staff → Higher conversion → Higher revenue.

Every Partner gets:

✔ A dedicated relationship manager

✔ Support for marketing and promotions

✔ Custom design services

✔ Festival campaign kits

✔ Priority production

✔ In-store launch assistance

Why it matters:

Ayanika feels like a partner in their growth, not a vendor.

Ayanika is built as a long-term brand, not a transactional supplier. Retailers grow from:

25 pcs → 50 pcs → 100 pcs and eventually become exclusive partners in their region. They grow their LGD counter year after year leading to mutual growth.

Ayanika’s transfer price is calculated transparently based on Three major components:

• Gold value (linked to prevailing market rates)
• Lab-grown diamond value (as per quality and specification)
• Making charges (clearly defined)
• Other Material Cost (if any)
  

This ensures you know the exact cost structure upfront. There are no commissions, no revenue sharing, and no hidden deductions. You purchase at the transfer price and sell at your retail price—so your margins remain clear, predictable, and fully under your control.

Each module differs in the number of designs, exchange flexibility, and level of support—allowing you to start small and scale as demand grows.

Signature and Signature + modules offer partial exchange on unsold goods, subject to terms and conditions. Terms and Conditions will be shared before sign up.

Yes. Made-to-order support allows you to fulfil custom requests without carrying excess inventory.

Yes. Your team receives product knowledge and sales training to confidently sell lab-grown diamonds.

No. The Ayanika Shop-in-Shop model integrates seamlessly into your store while fully preserving your brand identity and customer trust.

On the contrary, it helps increase walk-ins, attracts a new generation of diamond buyers, and creates opportunities for add-on and cross-sell conversations with your existing gold and jewellery collections—strengthening overall store performance.

Yes. The Ayanika Shop-in-Shop module is available for jewellery retailers across India.

Your application is treated as an expression of interest. It helps us understand your store, location, and category fit.

Once received, our team connects with you to discuss your requirements, explain module options in detail, and guide you through the onboarding process—with no obligation at the application stage.