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The Indian woman’s preference has always been one of traditional gold, but as of late, a shift has started to take place. There is an increasing trend towards diamond jewellery and this trend is likely to continue, as more and more Indian women are looking to own diamond jewellery instead of the classic gold alternatives.


This shift is the result of a number of factors, including the changing socio-economic landscape of India, the rising disposable incomes of women, and the increased availability of diamond jewellery. There are a few distinct advantages that diamonds have over gold jewellery, and it makes sense why these advantages are causing many Indian women to reconsider their choices.


Firstly, diamonds are much more durable and resistant to wear and tear than gold. This makes them more suited for use in everyday jewellery pieces, as they can be worn for a longer period of time without much damage.


Secondly, diamond jewellery is much more stylish and modern than gold. Diamonds come in a range of cuts and design, which makes them much more attractive to wear than gold.


Thirdly, diamonds make excellent investments. Unlike gold, which can fluctuate in value over time, diamonds tend to maintain their worth over a long period of time. This makes them a much more attractive option for women looking to invest in jewellery.


The changing preference of Indian women towards diamond jewellery is a testament to the progress we as a society have made in terms of women's rights and economic opportunities. With increased incomes and greater freedom, Indian women can now make their own independent choices about their jewellery purchases.


It is exciting to see how Indian women are taking advantage of their new found freedom and making sophisticated choices about their jewellery. Diamond jewellery is a great way to express individual style and taste and it’s clear that Indian women are embracing this trend.

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